The 7 Keys To Marketing and Sales Excellence

Drawing on extensive experience as an international business executive, Steve Friedewald shares his expertise and suggestions on how to set up a team for world-class excellence and success. He includes guidance on marketing and sales, outlines 7 specific tools for industry analysis, describes how to maintain relationships with customers, provides advice on knowing the industry and environment, and includes valuable insight into being a role model through the cultivation of a positive executive presence.

Steve Friedewald is the lead consultant of World Search Consultancy LLC, providing sales and marketing advisory services for international chemical business management. Drawing from more than 33 years of experience, Steve is a subject matter expert in global chemical markets and business conditions, and his experience has shown him what truly drives successful business outcomes. Steve thrives on developing strategy and tactics that challenge the status quo, positively impacting performance through change, and innovation. His areas of mastery include international sales and marketing, cross cultural communication, international sourcing, results optimization and segmentation by behavior, strategic planning, and values-centered leadership. He believes that meeting the needs and earning the trust of his clients is the most important and rewarding aspect of his work.